As your business evolves and grows, so too should your digital presence. The website that you originally had built may now not be firing on all cylinders. So, in order to keep up with current trends and strategies, it is a good idea to review the performance of your website. But what questions should you be asking about your website as part of a website review?
Here are our top five suggestions…
Are you creating a sufficient amount of traffic?
Whether you see traffic as a high priority in terms of website performance or not, it is a key indicator of website performance and something that you can easily monitor on a regular basis. Reviewing the amount of traffic your website receives will show you whether or not your website is growing and bringing in new visitors. Ideally, you would hope to see constant improvement in your website traffic as this would show your website is becoming more popular and gaining new and unique visitors.
Are you converting visitors to buyers or new clients?
A conversion may be making a sale or it may be winning a new client – it really depends on what it is your business does. You need to look through all your data and decide whether or not your website is converting at a good enough rate. If your website is underperforming you will need to make changes.
Is your website compliant with data and privacy regulations?
If you collect information via your website such as name, email address and phone numbers for your clients or buyers you have to be compliant. Make sure you’re up to speed with all the rules. For example, only hold the data you require and do not retain it for any longer than necessary. Keep the information secure and, in the event of a serious data breach take appropriate action.
Are you updating or adding new content to your site regularly?
Search engines love new and unique content and record website changes in order to see if you’re keeping yours fresh and up to date. If you’re struggling to come up with new website content, then adding a regular blog will work absolute wonders.
Is your website responsive?
Responsive websites improve user experience and accommodate all your customers, regardless of how they are viewing it. Ensuring that your site is mobile-friendly and generating the same high-quality user experience on both desktop and handheld (phones, tablets etc.) devices will not only encourage new visitors but will also help you retain your existing client base.
Now that you have reviewed the performance of your website, you may be wondering what your next move should be. Initially, you need to address these findings and take necessary action. But if you’re unsure what those actions should be your best bet is to turn to the professionals, like ourselves. Whether you are looking for a new website, to maintain or redesign your existing website, improve your search engine rankings or just to talk to a professional about your online presence, why not connect with us at Kinetic Jam today.